Need for Social Media Optimization (SMO)

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Social Media Optimization (SMO)

Everyone is talking about it. Twitter, YouTube, LinkedIn, Facebook; the list just goes on and on. To be the best, you need everyone talking about your business, and you need more than standard SEO, or search engine optimization. SMO can be applied to blogging, micro blogging (social status updates), product pages, email, and more. Similar to SEO, there are on-page specific factors. This guide reviews the benefits, factors, and checkpoints for you to successfully apply on-page SMO to your website blog.


To derive maximum benefits through social media optimization, you need to make use of some of the hottest and most sought-after social media. Let it not be forgotten that social media optimization is a cost-effective internet marketing strategy comparable to Search Engine Optimization (SEO). To avail the full benefits of social media optimization, you should make your website content more interesting and incorporate some social media features that will keep the visitors glued to your site. You can provide sharing buttons, social news, polling tools, RSS feeds and even user-rating.



SMO Process

Designing a good logo is not a simple task and requires a lot of involvement from the marketing team and the design agency (if outsourced). It requires clear idea about the concept and values of the brand as well as understanding of the consumer or target group as marketers call. Broad step in logo design process would be formulating concept, doing initial sketch, finalizing the logo concept, deciding the theme colors and format.

Benifits of Social Media Optimization: symbols

Increase Your Linkability:
This is the first and most important priority for websites. Many sites are static meaning they are rarely updated and used simply for a storefront. To optimize a site for social media, we need to increase the linkability of the content. Adding a blog is a great step, however there are many other ways such as creating white papers and thought pieces, or even simply aggregating content that exists elsewhere into a useful format.
Make Tagging and Bookmarking Easy
Adding content features like quick buttons to add to del.icio. us are one way to make the process of tagging pages easier, but we go beyond this, making sure pages include a list of relevant tags, suggested notes for a link (which come up automatically when you go to tag a site), and making sure to tag our pages first on popular social bookmarking sites (including more than just the homepage).
Reward Inbound Links Shortcodes
Often used as a barometer for success of a blog (as well as a website), inbound links are paramount to rising in search results and overall rankings. To encourage more of them, we need to make it easy and provide clear rewards. From using Permalinks to recreating Similarly, listing recent linking blogs on your site provides the reward of visibility for those who link to you

Our Some of the chief advantages of social media optimization are:

  •   Reaches the right targeted audience
  •   Connecting with the right audience in real time
  •  Maximizes exposure for you business, products and services
  •  Generates meaningful sales leads
  •  Can offer opportunities for new business partnerships
  •  Boosts website traffic and subscribers
  •  Improves your Search Engine Optimization (SEO) for higher rankinge
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